
At a glance.
Client
AUREL HOUSE (demo)
Services
Strategy, Identity, Website
Location
Copenhagen (demo)
Year
2026
01
The Brief
Hospitality, made personal.
A new identity for travellers drawn to thoughtful spaces and slower stays.
02
The Challenge
Stand apart, quietly.
Create a premium brand that feels warm, not distant.


03
The Approach
Less noise. More feeling.
A refined wordmark, tactile tones, and editorial typography shape a calm visual world.
04
Website Design
A considered journey.
Clear information and immersive imagery make planning a stay feel effortless.

05
The Outcome
One cohesive experience.
A connected identity and website direction across key guest touchpoints.
Selected Details
The identity in context.
Wordmark / Typography / Website / Guest materials

01 — Wordmark

02 — Typography

03 — Website

04 — Guest materials
Keep Exploring
Another point of view.
Discover more work from ORLÉVAN.
Let’s build something great
Let’s build something great
Let’s build something great
Let’s build something great
Let’s build something great
